Wednesday, September 12, 2007

Who cares for a green latte at Starbucks?

In this article, the author states that environmentalists are attacking Starbucks because it is a successful capitalist company. The first argument against Starbucks is that it buys “Not Fair Trade Coffee”. It means that it pays a very low price for its coffee that makes plantation workers to live in a poor condition. The second argument environmentalists used, is that Starbucks uses not organic milk for its latte. According to them the processed milk is related with cancer and is unhealthy. The third reason why greens attack Starbucks is that it uses genetically engineered products. However, the author thinks that Starbucks managers commit a mistake accepting the environmentalists’ demands because they are supported by inexact information and lies.

I think that environmentalists are looking for a healthier life and enterprises that accept their requirements show their interest in human wealth. In this Starbucks example, the manager introduced some changes in their products because they were compatible with company’s values. Hence, the improvements they made should be accepted for their clients. However, I don’t agree with environmentalists to pressure an enterprise to sale only not genetically engineered products, because is the customer who should decide what does he want to buy and at what price.

Juanita
EAP2 B

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