StarBucks Survey Summary

We decided StatBucks as our research project, because we are interested in this subject. Why StarBucks can be so popular and successful. Faisal, Abdulmajeed, Ahmed, Juanita and I, we all interested in this subject. We make a survey for our project. Each one of our group member needs to get 8 people for this survey. We want to know how people think about StarBucks. When we finish our survey and count the result. I use the computer software to support me to create graph of our survey result. That can help us to know what happened. We found out people really like it. People think they provide coffee with good taste and quality. Over 90 percent of people have ever been to StarBucks. That means they really did a good job. They really caught their customer’s heart.

This is the first survey I have done in American college. Every Thursday I have a conversation table at Ambassador Hall. So I ask some of my American friends to help me to fill out this survey. I also went to StarBucks that locate at student center. I found couple people who sit in the StarBucks and study to help me fill out the survey. They are very friendly and very happy to help me. This is a really good experience. The result does not surprise me, because just as I think, most people think they provide good coffee and environment to let you relax. But one interesting thing is mort people are confused at the question which is the StarBucks and environment problem. It’s really hard to think coffee and environment. This is a really interesting survey and let me know more things about StarBucks. I am really enjoying it.

By Henry

Starbucks Voyage of Success

This article talked about how Starbucks became a success. Three good friends started their new business idea, a coffee shop. But in 1971 it seems not a good idea to open a coffee shop. But they decided to keep selling it and put another new ideas in their coffee. They are not just selling coffee, but also quality. And they treat their staff very well, because staff needs to make good coffee and provide good service to customers. Now Starbucks has 5,689 outlets in 28 countries; that means they make a lot of money, and people really accept it. They still try to make new things in Starbucks and try to make it better. That’s why it can be successful.

I know Starbucks in Taiwan, but I never bought it. They are too expensive, but I saw a lot people buy from them. Since I came to the U.S. and I saw more people go to buy Starbucks, that’s really interesting, because you can buy some cheap coffee powder or coffee tins. But people choose Starbucks; they really make good coffee. You can ask them to put or take out anything you want, like customized coffee. I never bought it, but someone bought it for me. It’s really good. So I want to learn how they did it. Coffee idea can turn into a big business; these guys are very smart.

EAP2 Section B – News Talk
Project - Starbucks
11/09/2007
Henry